The Moscone Center offers clients numerous options to brand the facility for their event as well as provide their sponsors with highly visible marketing opportunities.

Please note that exterior graphics may only display show branding. Sponsor graphics/advertisements may only be displayed within the facility, and are subject to a City commission of $500 per advertiser, per application. For additional detail on these costs please see ADVERTISING FEE SECTION.

Any exterior graphic applications, including banners, clings or other substrates, must be approved in advance by the Operator. Any successive changes to the approved plan must be resubmitted for approval.

Installation and dismantling of any graphics or displays at the Moscone Center must be executed by qualified union labor.

Moscone is LEED Platinum Certified and we ask that the clients partner with their General Service Contractor/Decorator to utilize green materials as their show graphics and décor are being designed. 

EXTERIOR BRANDING

Exterior Window and Door Graphics

Written approval from Moscone Center management is required for ANY exterior treatment to the facilities. To be considered for approval, an electronic file with full-color rendering including final copy, product identification, and a production plan for the installation, removal and window cleaning is to be submitted to the responsible Moscone Event Manager no later than sixty (60) days  prior to installation. If approved, the rendering will be signed, dated, and a copy of the rendering and production plan will be returned.

• Only perforated material with removable adhesive is permitted, for use on flat glass surfaces only.
• Lobby/glass door graphics are only permitted on the lower half of the of the doors. The upper half of each door must remain completely clear at all times.
• Messaging is limited to event branding and promotion only, and may not contain any sponsor advertising facing outward .
• The material and any residue must be completely removed by the Contractor during event move-out. Any costs incurred by Operator as a result of such application will be the responsibility of the Contractor.
• For any window graphics applied to the upper levels of the facility, there is a $2,500 window usage surcharge, per application.
• Appropriate permits for any necessary temporary sidewalk closures during the installation of exterior graphics must be obtained from the City of San Francisco: http://sfpublicworks.org/services/permits/temporary-occupancy.

*Please note that no graphic applications of any kind are permitted on the glass walls or doors of the bridge between Moscone North and South. The bridge houses PointCloud by Leo Villareal; a public artwork commissioned and funded by the San Francisco Arts Commission which may not be altered or obscured in any way.

• Graphics are permitted only on the concrete floor of the bridge as this is not visible from the street.
• At the North end of the bridge, there is a gray painted wall that may be utilized for event directional signage only. 

Marquee Covers

The front entrances of Moscone North, South, and West all offer marquees that can be covered with show branding.

The General Service Contractor or other vendor of choice may create the covers used any venue. 

For the North and South Marquees, there are custom Moscone graphics already in use that may be replaced with show-branded graphics. In order to do this, a few specific guidelines must be followed:

• The General Services Contractor is responsible for removing, storing, and replacing Moscone Center signage.
• Show branded marquee covers may be produced by the General Service Contractor or through Super Color Digital - see marquee cover information at left if using Super Color Digital.
• Covers produced by the General Service Contractor must provide a copy of the certificate of flame resistance for review by the Fire Marshal. This can be sent to your Event Manager no later than 14 days prior to installation. 

West Light Pole Banners

Moscone West has (8) 72”L by 36”W light pole banner brackets attached to the exterior of the building.  The light poles are located along the Moscone West glass façade on both Howard Street and 4th Street.  The banners may only display show branding.

INTERIOR BRANDING

Only approved substrates listed below may be used on interior glass, walls, floors, etc. The use of substrates that have not been approved may result in additional charges for cleaning and/or damages. 

Interior Glass Treatment

The application of any material to interior glass surfaces (i.e. escalator side panels, etc.) must receive approval from Moscone Center management prior to application. Only removable, non-residue adhesives may be used when attaching anything to the facility glass, and only flat glass surfaces may be used for this purpose. The material and any residue must be completely removed by the Contractor during event move-out. Any costs incurred by Operator as a result of any such application will be the responsibility of the Contractor.

Approved materials:

• Perforated Window Graphic Film
• Drytac SpotOn Syntac (Product Code SPSF)

Wall Graphics

Graphics may not cover existing murals, décor, public art, airwalls, or facility signage. The cost to repair any damage caused by the installation or removal of graphics will be the responsibility of the Contractor installing/removing the graphic.

Approved materials:

• PhotoTex Original S (Higher tack products not recommended)
• Drytac SpotOn Syntac (Product Code SPSF)
   

Tape / Floor Graphic Adhesives

All tapes used within the facilities must be approved by Moscone Center management. Service Contractors must provide and use only the following:

• For all terrazzo or polished concrete flooring
  • BRON BT100 tape
  • BRON BT-4001 tape
• For all facility carpeted areas
  • BRON BT279 tape
  • BRON BT-4001 tape

The use of transfer tape is strongly discouraged and subject to advance approval in writing by the Operator.

All floor graphics installed within the facilities must be made of approved materials only and must be used on the various flooring surfaces and stairs in the facilities as follows:

• For carpet decals: FLEXmark® V 400
• For terrazzo or polished concrete decals: 3M IJ 40
• For stair graphics: 3M stairs IJ180c
• For sidewalk decals (between the three buildings only): 3M3662-10

Approval of substrates

If your preferred substrate is not listed above you may contact your Event Manager to begin the approval process. Submissions for testing must be made a minimum of 90 days before the first move-in day of the event. 

Please submit the following:

• Specific name of the material including a link to the manufacturer website
• Spec sheet for the material
• Location of application
• Name/dates of event

The testing process requires that the substrate be applied to a wall within the venue (typically the Concourse walls or the South Lobby grey walls) for 10 days. This test material must be a minimum of 30" x 144" in size and applied/removed by union labor at show management expense. The dates for testing the material must be coordinated with your Event Manager. 

Banners

There are rig points and pocket poles throughout the facility available for banner and décor installation. Unless the banner or decor is installed flush against a wall, top edges must be no less than 18” below the ceiling, and no lower than 8’ above the floor once installed.

In addition to rig points, events may also use the truss structures located over the main stairs/escalators in both North & South Lobbies for an additional cost as outlined in the Moscone North/South Truss Structure document.